By Doug Stephens
Traditional retail is changing into more and more risky and challenged as a enterprise version. Brick-and-mortar has shifted to on-line, whereas on-line is moving into pop-up storefronts. digital shops in subway systems and airports are delivering new degrees of comfort for harried commuters. excessive road and major road have gotten the stuff of nostalgia. the large field is wasting floor to new types that allure shoppers via their most-trusted assistant—the telephone. What’s subsequent? What’s the longer term for you—a retailer—who is witnessing a tsunami of swap and never understanding if this suggests greedy ahold of recent chance or being swept away?
The Retail Revival solutions those questions via taking a look into the not-so-distant retail prior and by means of having a look ahead right into a destiny that would proceed to redefine retail and its huge, immense influence on society and our economies. monstrous demographic and monetary shifts, in addition to historical degrees of technological and media disruption, are turning this as soon as predictable industry—where “average” was once king—into a sea of turbulent swap, leaving patron habit completely altered. Doug Stephens, across the world well known client futurist, examines the foremost seismic shifts available in the market that experience even businesses like Walmart and Procter & Gamble scrambling to manage, and explores the present and destiny traits that would thoroughly switch the way in which we shop.
The Retail Revival presents no-nonsense readability at the realities of a very new retail market— realities which are using many executives to melancholy. however the destiny needn't be darkish. Stephens deals desire and suggestions for any companies wanting to capitalize on those old shifts and thrive.
Entertaining and thought-provoking, The Retail Revival is sensible of a courageous new period of buyer habit within which every thing we thought we knew approximately retail is being thoroughly reimagined.
Praise for The Retail Revival
“It doesn’t topic what kind of retail you do—if you promote whatever, someplace, you want to learn Doug Stephens’ The Retail Revival. choked with strong insights at the altering retail atmosphere and what reliable shops may be brooding about now, The Retail Revival is simple to learn, well-organized and gives crucial foodstuff for thought.”
— Gregg Saretsky, President and CEO, WestJet
“This e-book captures in sharp aspect the deep and remarkable adjustments riding new purchaser behaviors and values. extra importantly, it bargains transparent tips to manufacturers and shops looking to adapt and evolve to fulfill solely new industry imperatives for success.”
—John Gerzema, writer of Spend Shift and The Athena Doctrine
“The Retail Revival is a severe learn for all advertising pros who're attempting to determine what’s subsequent in retail… Doug Stephens does an outstanding activity of explaining why retail has developed how it has, and the publication serves as a major, relied on consultant to the place it’s headed subsequent. ”
—Joe Lampertius SVP, patron advertising, Momentum world wide and proprietor, los angeles Spezia style Market
“Doug Stephens has confirmed his correct to the moniker ‘Retail Prophet.’ With cautious research and abundant examples, the writer makes a compelling case for outlets to conform, swap and as a result revive their reference to shoppers. Stephens provides actionable strategies with optimism and enthusiasm—just the spoonful of sugar we have to face the required alterations ahead.”
—Kit Yarrow, Ph.D., client Psychologist; Professor, Golden Gate collage; Co-Author, Gen purchase: How Tweens, kids and Twenty-Somethings are Revolutionizing Retail
“Doug Stephens doesn’t simply let you know why retail is within the doldrums, he tells you why retail is an incredible signpost for the bigger issues of our tradition and gives a compelling, inspiring imaginative and prescient for a way forward for retail—and company, and society.”
—Eric Garland, writer of Future Inc.: How companies Can expect and make the most of What’s Next